WHY WE EXIST
COVEDOZA is a social impact brand and cultural collective dedicated to building a legacy of Jefas — leaders in their workplaces, businesses, creative fields, and at home or as mothers. We inspire confidence, celebrate cultural pride, and provide the tools, resources, and community Latinas need to thrive. By creating meaningful connections and offering products that are symbols of resilience, ambition, and heritage, COVEDOZA stands apart as a movement that uplifts and amplifies the limitless potential of Latinas.
With a commitment to representation, inclusivity, and tangible impact, we provide self-empowerment tools and inspirational products for Latinas to carve their own paths, fund their dreams, and shape their futures with pride.
SLOW FASHION FORWARD
Partner with creatives, artists and artisans.
Determine which products will be sold via our platform
Collaborate to ensure branding and pricing are done with integrity.
You buy a product that will support the economic development of the artist.
OUR MISSION
To build a legacy of Jefas — celebrating the limitless potential of Latinas and providing them with the resources, support, and inspiration to lead boldly, create freely, and thrive unapologetically in all areas of life.
OUR VISION
To create a world where Latinas are celebrated as leaders, creators, and visionaries, leaving a legacy of boldness, cultural pride, and equitable opportunity for future generations.
Representation
We believe in amplifying Latina voices by addressing under-recognition and inequities, creating opportunities for visibility, self-empowerment, and impact.
Transformation
We believe art has the transformative power to heal, inspire, and ignite change, serving as a channel for self-expression and cultural celebration.
Potential
We believe in the limitless potential of Latinas in all their roles—as artists, leaders, entrepreneurs, visionaries, and mothers—and are committed to supporting them in carving their own paths.
Recognition
We believe Latinas must be recognized and valued for their creativity, leadership, and contributions and that they deserve to be paid their worth.
Elisa Molina
Elisa (she/her/ella) is an Atlanta-based, Bronx-raised mompreneur, public speaker, creator, and the mastermind behind the COVEDOZA brand. She is a bilingual, first-generation Dominican with a degree in International Business Administration from Buffalo State University which catapulted her passion for international affairs. As a Returned Peace Corps Volunteer, she used design thinking to create a platform that connects potential customers with women creators from around the world using digital art.
To date, Elisa was selected for the 2020 Latino Small Business Resilience Award by the Georgia Hispanic Chamber of Commerce and the Hispanic Young Professionals & Entrepreneur Award. In November 2020, she was selected for the American Express and IFundWomen 100 for 100 ‘Founders of Change’ Grant Program, while being recognized as ‘The Most Engaged Entrepreneur” by the R.J. Pierce Law Group. In 2021, she was selected for the Elevate Together Program and became a 2021 Jefes del Futuro Contest Winner hosted by Cricket Wireless. In 2022, she was nominated for the Entrepreneur of the Year award by the Latin America Association and is currently developing her second brand - Jefa Mom - which aims to provide bilingual grant training and educational resources to women entrepreneurs.
When she is not focused on COVEDOZA, she is helping Junior Achievement of Georgia achieve its mission of impacting 90% of all middle school students via financial literacy and work-readiness experiences as a Director of Operations. Elisa is happily married and a proud mom of 7-year-old, Leslie Valentina - known as mini-COVEDOZA.
