WHY WE EXIST

COVEDOZA is a social impact brand and cultural collective dedicated to building a legacy of Jefas — leaders in their workplaces, businesses, creative fields, and at home or as mothers. We inspire confidence, celebrate cultural pride, and provide the tools, resources, and community Latinas need to thrive. By creating meaningful connections and offering products that are symbols of resilience, ambition, and heritage, COVEDOZA stands apart as a movement that uplifts and amplifies the limitless potential of Latinas.

With a commitment to representation, inclusivity, and tangible impact, we provide self-empowerment tools and inspirational products for Latinas to carve their own paths, fund their dreams, and shape their futures with pride.

To build a legacy of Jefas — celebrating the limitless potential of Latinas and providing them with the resources, support, and inspiration to lead boldly, create freely, and thrive unapologetically in all areas of life.

To create a world where Latinas are celebrated as leaders, creators, and visionaries, leaving a legacy of boldness, cultural pride, and equitable opportunity for future generations.

Hola, I’m Elisa. I was born in the Dominican Republic, raised in the Bronx, NY, and built my dreams from scratch—fueled by grit, cultura, and a deep desire to uplift my community. My journey started as a Peace Corps Volunteer, where I used design thinking to create solutions that empowered local micro-entrepreneurs of a small rural community called Guaitil de Santa Cruz, Guanacaste to collaborate with each other instead of competing against each other. But I wanted to do more. I wanted to build something that would amplify the voices, art, and stories of women like me — women who deserved to be seen, valued, and celebrated.

That vision led me to COVEDOZA, a brand that goes beyond fashion—it's a movement. Through COVEDOZA, I’ve created a space where Latina and women-of-color artists can showcase their work, monetize their creativity, and build generational wealth. My work has been recognized with awards like the Latino Small Business Resilience Award, the Hispanic Young Professionals & Entrepreneur Award, the Gwinnett Chamber of Commerce Small Business Launch Award, Premio Lider Internacional, and the American Express and IFundWomen ‘Founders of Change’ grant, but the real success? Seeing this community thrive.

As a first-generation entrepreneur, speaker, and mentor, I know what it’s like to build from nothing. That’s why I launched Jefa Mom, a bilingual platform that helps women access grants and non-dilutive funding—because I believe money should never be the reason a brilliant idea goes unheard. That’s also why I co-founded CrediGrants Academy – a school for micro-entrepreneurs that offers financial education for Latino entrepreneurs who need tools, education, and guidance to apply for commercial credit and grants.

At the heart of it all, I’m a mom, a wife, and a Dominican mujer paving the way for the next generation of ambitious Latina entrepreneurs.

COVEDOZA is bigger than me—it’s about us. It’s about rewriting the rules, reclaiming our narratives, and creating a future where our stories, businesses, and creativity are at the forefront.

Join me on this journey. COVEDOZA is for us, by us.