Pilates and Cultura: Sold-Out Wellness and Cultural Experience Kicks Off Hispanic Heritage Month in Gwinnett

Lawrenceville, GA - September 12, 2025 - Sold out in just five minutes, Pilates + Cultura, a one-of-a-kind celebration of movement, música, and cultura, will take place on Saturday, September 13, 2025, in Lawrenceville, GA.

The event is co-hosted by Liz Carrillo, a Certified Mat Pilates instructor and founder of ELEVEN30 Collective, in partnership with COVEDOZA, a Latina-founded social impact and cultural collective led by Elisa Molina. Together, they’ve created a space where wellness meets cultura to kick off Hispanic Heritage Month with strength, joy, and connection.

Here’s what’s waiting for the guests:

• Live DJ set by @b.bruja, sponsored by @puntierlaw, playing the best in música Latina
• 50-minute Pilates Flow led by Liz Carrillo, Certified Mat Pilates Instructor & ELEVEN30 Collective founder
• Conversations That Inspire with @lizxcarrillo of ELEVEN30 Collective and @itselisamolina of COVEDOZA LLC
• Shop & support Latina + women-owned vendors, including:
  @el.chisme.coffee · @chispas.snacks.atl · @3strandsco · @madebymarsllc · @lopd.up · @thevestirsi · @allys.ink
• Special perks & goodies from our sponsors:
  @puntierlaw · @altheaskincare.ga · @sammysophiabeauty · @saltandsol.travel · @noblechiropractic · @nailedbynailcessity 
• Exclusive giveaways from vendors and sponsors
• Limited Edition ELEVEN30 Collective shirt designed by Liz Carrillo, sponsored by @isajitos_print
• Photo ops featuring a flower wall + balloon arches curated by @prettydaisiesflowerwalls
• Dancing, connection, and community to close out the celebration

“We wanted to create a celebration that centers Latinas in wellness while honoring our cultura,” said Elisa Molina, Founder of COVEDOZA. “The overwhelming response shows how deeply our community is ready for spaces like this.”

Added Liz Carrillo, Founder of ELEVEN30 Collective:

“Pilates + Cultura is more than a class; it’s a movement. It’s about elevating our bodies, our minds, and our heritage together.”

Event Schedule (September 13, 2025):

• 900 AM – Doors open & check-in
• 9:30–10:20 AM – Pilates Flow (inclusive for all levels)
• 10:30–11:00 AM – Conversations That Inspire
• 11:00 AM–12:30 PM – Eat, drink, shop, connect & dance

Due to high demand, an afternoon session was added and sold out in 24 hours. This women-only event (ages 18+) will bring together over 130 mujeres for a morning of empowerment, wellness, and cultural pride.

Afternoon Session schedule

• 1:00 PM – Doors open & check-in
• 1:30–2:20 PM – Pilates Flow (inclusive for all levels)
• 2:30–3:00 PM – Conversations That Inspire
• 3:00 –4:30 PM – Eat, drink, shop, connect & dance

About ELEVEN30 Collective

Founded by Certified Mat Pilates instructor Liz Carrillo, Eleven30 curates wellness experiences that bring women together through movement, connection, and empowerment. Known for her high-energy Pilates events set to vibrant music, Liz creates spaces where women feel seen, challenged, and inspired – turning each event into more than just a workout, but a true lifestyle experience.

About COVEDOZA

COVEDOZA is a Latina-founded social impact brand and cultural collective that inspires confidence, celebrates cultural pride, and equips Latinas with tools to thrive as leaders in business, wellness, and community.

Media Contact:
info@covedoza.com