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45 Jefa-Approved Brands to Support This Holiday Season

45 Jefa-Approved Brands to Support This Holiday Season

This holiday season, we’re celebrating something deeper than gifts. We are celebrating impact, cultura, and the unstoppable power of Latina entrepreneurship. When you support a Latina-owned business, you’re doing more than making a purchase. You’re investing in a dream, uplifting a family, and strengthening a movement of mujeres rewriting what’s possible in business.

For our first Poder Latina CEO Holiday Gift Guide, we proudly feature 45 Jefa-Approved Brands submitted by inspiring founders across wellness, beauty, fashion, food, art, leadership, business services, education, and more. Each business represents the creativity, resilience, and corazón that define Latina-owned enterprises.

Whether you’re shopping intentionally, looking for meaningful gifts, or amplifying Latina businesses this holiday season, this curated guide highlights brands you can support confidently and proudly.

Let’s begin.

#1 Semilla Seeds Foundation — founded by Alba Menoni

Woman in a floral dress with ribbons sitting among flowers, with 'Poder Latina CEO' branding.Semillas Seeds Foundation is a Latina-led nonprofit rooted in nutrition, health, and community wellness. Venezuelan founder Alba Menoni is a specialist in health and wellness and also an HR and business partner at Jefferson Construction. Through Semilla, she uplifts families and communities by prioritizing education, access, and empowerment—creating a ripple effect that starts with one seed at a time.

#2 Sause Insurance — founded by Lynnette Sauri

Puerto Rican founder Lynnette Sauri is an insurance agent focused on final expense and funeral coverage for the Hispanic community. Through Sause Insurance, she helps families prepare with dignity and clarity so that difficult moments aren’t made harder by financial stress. Her work is rooted in love, responsibility, and the desire to protect her comunidad.

#3 Peñate Consulting LLC — founded by Melissa Peñate

Peñate Consulting LLC is a faith-based, family-owned consulting firm that empowers small businesses, nonprofits, and local governments to access government and corporate contracts. Founder Melissa Peñate, a first-generation Salvadoran American, uses her background in government and public administration to guide clients through certification, grant writing, and procurement readiness. Her mission is to bridge the gap between potential and opportunity so that more founders can build sustainable, purpose-driven organizations.

#4 Liney Arciniegas (UX Research & Empowerment) 

Colombian-born, Atlanta-based Liney Arciniegas is a UX researcher who uses data, psychology, and storytelling to build better digital experiences—and better lives. Beyond tech, she pours into Latinas in tech through her Substack and mentoring, helping women think differently about leadership, purpose, and freedom. Her journey is a testament to what happens when you move through self-doubt and step into the leadership God has been shaping in you all along.

#5 Changing the Conversation & CFW Careers — led by Maria Carolina Simón

Maria Carolina Simón, originally from Colombia, is a co-founder of Changing the Conversation, a women’s network focused on advancing women in business, and a leader at CFW Careers as VP of DEI Practice & Talent Strategy. With a background in sales, art, and leadership, she now helps organizations build inclusive workplaces and dynamic talent strategies. Her work centers on connection, community, and ensuring women are seen, supported, and elevated in the spaces where decisions are made.

#6 Chefpost — co-founded by Diana Arango

Chefpost is a platform that connects individuals and families with vetted personal chefs for weekly meal prep or unforgettable at-home gatherings. Co-founder Diana Arango, originally from Colombia and based in Miami, is passionate about helping busy women and families enjoy more presence and joy by delegating the task that stresses them most: cooking. Chefpost creates freedom, ease, and meaningful moments around the table.

#7 Fresh Dental Atlanta — led by Dr. Jacqueline Polanco

Dominican dentist Dr. Jacqueline Polanco leads Fresh Dental Atlanta with over 20 years of experience transforming smiles and restoring confidence. Beyond dental care, she actively supports campaigns, events, and foundations that uplift the Latino community—especially women—in Georgia. Her work is about more than dentistry; it’s about empowerment, representation, and showing that even as a single mother, you can lead, build, and achieve your dreams.

#8 Work Wise, LLC — founded by Evie Suárez

Work Wise, LLC is an HR strategy, leadership development, and career coaching firm founded by Evie Suárez, a proud first-generation Latina. She helps professionals land roles they never thought possible and guides business owners in building strong HR foundations. Her specialty is turning chaos into clarity and showing first-gen and immigrant professionals that they don’t have to “figure it out alone”; they deserve guidance, strategy, and spaces where their stories are understood.

#9 Laura V. Castillo, IP Attorney — founded by Laura Castillo

Dominican intellectual property attorney Laura Castillo helps businesses legally own their brands, creations, and ideas. Through her legal practice, she supports small and medium-sized businesses in protecting the assets they’ve worked so hard to build. Her work allows entrepreneurs—especially Latinas—to move with confidence, knowing their brand identity is secure and recognized.

#10 MEO Marketing Group — founded by Melissa Esmeralda

MEO Marketing Group is a high-level email and funnel strategy agency serving 6- and 7-figure brands. Founder Melissa Esmeralda, a Salvadoran American and former litigation paralegal and rugby champ, uses buyer psychology and voice-of-customer data to build funnels that generate millions in revenue. She turned a quarter-life crisis into a calling and now helps brands attract aligned audiences, drive revenue, and scale sustainably through strategic email and funnel ecosystems.

#11 Nest Earth — founded by Gabriela Fiorentino

Nest Earth is a membership community helping families raise healthy, eco-conscious children while protecting the planet that future generations will inherit. Founder Gabriela Fiorentino, a Dominican architect and LEED AP, blends sustainability, wellness, and parenting support into one trusted space. Her platform gives parents the tools, experts, and guidance they need without the overwhelm. Thoughtful, intentional, and rooted in love for our children and our earth.

#12 Jeimy Arias Coaching — founded by Jeimy Arias

Jeimy Arias is a leadership and business coach, speaker, trainer, and author passionate about igniting action in her community. A proud Colombian immigrant, Jeimy is a catalyst for transformation—helping women silence fear, embrace courage, and take their next right step. Her coaching empowers mujeres to break patterns, trust themselves, and walk boldly into their purpose.

#13 Strategies & T.E.A. — founded by Aitzarelys Negrón, CPA

Strategies & T.E.A. is a money coaching and profit strategy brand founded by CPA and wealth strategist Aitzarelys Negrón. She helps high-earning professionals ditch money anxiety and build true wealth, while also teaching business owners how to design money systems that support cash flow and financial clarity. Her mission: make wealth simple, accessible, and limitless—because financial peace is a mindset and a strategy.

#14 ELYS — founded by Danitza Borges

ELYS is a revolutionary emergency communication and legacy platform that blends technology with emotional truth. Founder Danitza Borges, born in San Diego and raised by grit and heart, built ELYS to protect what matters most: our stories, our families, and our memories. Her work is deeply rooted in purpose—creating tools that honor humanity and reimagine safety, connection, and legacy for the next generation.

#15 Soluna Career Consulting — founded by Alondra Canizal Hsu

Soluna Career Consulting helps BIPOC, immigrant, and first-generation professionals tell their stories with confidence—on their résumés, in job interviews, and throughout their careers. Founder Alondra Canizal Hsu immigrated from Mexico at age six, and her lived experience fuels the heart of her work: ensuring underrepresented professionals feel seen, supported, and fully capable of standing in rooms they were once told they didn’t belong in.

#16 Steady Hand Accounting — founded by Melissa Armstrong

With over 22 years of experience as a CPA, Melissa Armstrong founded Steady Hand Accounting to support entrepreneurs with clarity, expertise, and heart. After leaving public and corporate accounting, she built a practice aligned with her soul—helping small businesses understand their numbers, grow sustainably, and gain peace of mind around money.

#17 HRbp Inc. — founded by Gabriela “Gaby” Enriquez

HRbp Inc. is a people operations and HR consulting firm founded by Gabriela “Gaby” Enriquez, a Latina CEO with 20+ years of global operations experience. She helps businesses scale smarter by building strong HR infrastructures that prevent risk, reduce unnecessary costs, and improve performance. Her mission is to bridge the protection gap so small businesses can grow with confidence—not chaos.

#18 Alonso & Alonso Attorneys at Law — founded by Vanessa Rae Alonso

Immigration attorney Vanessa Rae Alonso leads Alonso & Alonso, a law firm committed to helping immigrant families secure life-changing legal outcomes. As a Latina mentor and speaker, she empowers women to live “sin límites,” breaking barriers and redefining success. Her work blends legal expertise with deep connection, compassion, and community uplift.

#19 Level Up & Thrive Coaching — founded by Ana María Michelsen

Level Up & Thrive Coaching helps career-driven mothers reclaim their energy, redefine balance, and build lives rooted in wellness and empowerment. Founder Ana Michelsen, raised between Colombia and Spain, transformed her own burnout into a calling: supporting high-achieving women who give everything to everyone except themselves. Her coaching reminds mothers that when they thrive, entire families rise.

#20 Sauber Consulting — founded by Laura Padilla-Sauber

Sauber Consulting helps healthcare organizations build, scale, and elevate ethics and compliance programs that drive performance and innovation. Founder Laura Padilla-Sauber, a Latina with 30 years of healthcare leadership experience, is also the creator of CatalystHER, a community empowering women in independent healthcare consulting. Her work blends integrity, strategy, and human connection to create environments where people and organizations flourish.

#21 Active Lotus™ — founded by Marie Rodríguez

Active Lotus™ is a transformational coaching and leadership practice founded by Marie Rodríguez, a Latina entrepreneur with over two decades of experience in DEI strategy, organizational development, and corporate training. After navigating profound personal loss and reinvention, Marie blends evidence-based practices—mindfulness, emotional regulation, and habit-building—to help individuals and organizations bloom boldly through change. Her mission is to empower leaders and teams to thrive with clarity, resilience, and purpose.

#22 Color The Roses — founded by María Honorato

Color The Roses is a watercolor art studio founded by Chilean artist María Honorato, who has spent 15 years painting her way through stories of nature, culture, and connection. Through her hand-drawn maps, botanicals, and timeless prints, she transforms memories and places into art that feels personal and warm. Her work is perfect for gifting: thoughtful, elegant, and created with corazón.

#23 Thread Studio — founded by Luana Mendoza–Evans

Thread Studio is a boutique brand strategy and storytelling studio founded by Mexican storyteller Luana Mendoza-Evans. Her work blends cultural roots, artisan inspiration, and nearly 15 years of corporate strategy experience to help entrepreneurs create brands that feel magnetic, authentic, and deeply human. She believes stories are how we connect—and her studio helps founders communicate theirs with clarity and soul.

#24 GZ Accounting — founded by Verónica Gutierrez

GZ Accounting is led by Verónica Gutierrez, a Venezuelan accountant with a passion for numbers—and flamenco! Her practice supports small businesses with clarity, accuracy, and financial empowerment. Through culturally attuned accounting services, she helps entrepreneurs build strong financial foundations while celebrating Latina excellence in every transaction.

#25 Alex Rocha Legal — founded by Alexandra “Alex” Rocha

Alex Rocha Legal provides paralegal services, legal interpreting, and marketing for personal injury, immigration, family law, and criminal defense cases. Founder Alex Rocha, a proud Mexicana, brings nearly 15 years of legal experience and a deep commitment to helping the Latino community navigate complex systems with compassion and clarity. Her work empowers families and entrepreneurs through accessible, trusted legal support.

#26 Lucca Lily Design Collective — founded by Mari Latorre

Lucca Lily Design Collective is a creative studio founded by Colombian designer Mari Latorre, who left the corporate world to build a business aligned with creativity and motherhood. Specializing in branding and web design, Mari and her cofounder uplift small businesses by crafting purposeful visual identities that feel aligned, heartfelt, and strategic. Their work is ideal for founders ready to elevate their presence with intention.

#27 Crayonfetti — founded by Kalen Redmon

Crayonfetti is a mother–daughter creative brand that transforms broken crayons into colorful, one-of-a-kind jewelry. Founded by Kalen Redmon, the project began during the pandemic when her daughter dreamed up the idea. Each piece is vibrant, playful, and sustainably reimagined; a beautiful reminder that creativity and joy can come from anything.

#28 Kaplan Interpreting Services — founded by Alexandra Kaplan

Kaplan Interpreting Services is a woman- and minority-owned agency providing certified interpretation and translation in over 200 languages. Founder Alexandra Kaplan, raised in Caracas and based in the U.S., has built a company that transforms communication across hospitals, courts, corporations, and global institutions. Every conversation she facilitates has the power to change someone’s life, opportunities, or future.

#29 Branding With B — founded by Bianca Paggi

Branding With B is a bilingual, full-service branding and marketing agency helping women entrepreneurs build stand-out brands rooted in psychology, strategy, and storytelling. Founder Bianca Paggi, an Atlanta-born Salvadoreña, mixes creativity with data-backed marketing to develop identities that attract, convert, and elevate. Her work is perfect for founders ready to level up with a bold, intentional brand.

#30 Kossovsky Law — founded by Catia Kossovsky, Esq.

Kossovsky Law is a boutique law firm specializing in contracts, capital raises, M&A, and legal counsel for founders. Attorney Catia Kossovsky, born in Brazil and raised in New York, brings over 20 years of experience from BigLaw to private equity to entrepreneurship. She helps diverse founders navigate risk and scale with confidence, offering practical, strategic legal guidance rooted in integrity and empowerment.

#31 Natalia Heart Coaching — founded by Natalia Heart

Natalia Heart Coaching is a dating and personal empowerment coaching practice dedicated to helping women attract aligned relationships and rediscover their confidence. Born and raised in Argentina and now in the U.S. for nearly 25 years, Natalia Heart blends cultural wisdom, personal experience, and a passion for growth to help women navigate love with clarity and self-worth. Her brand radiates joy, curiosity, and resilience, perfect for mujeres stepping into a new season of confidence.

#32 Mundo Resources — founded by Krystal Ávalos

Mundo Resources is an HR consulting and fractional support agency founded by Krystal Ávalos, a first-generation Latina from Oklahoma with Mexican roots. After a decade in corporate HR, she created a values-driven practice that helps leaders build people-first workplaces where employees thrive, not just survive. Her agency bridges strategy and heart, empowering organizations to create cultures of belonging, accountability, and growth.

#33 Latina Sweetie Consulting — founded by Maribel Lara

Beget Love Consulting was founded by Maribel Lara, a proud Peruvian-Chilean American born and raised in New York City with a 15+ year career in social media and brand strategy. After working alongside Gary Vaynerchuk and navigating the agency world, she launched her own consultancy to help brands grow with authenticity and cultural awareness. Maribel brings heart, strategy, and lived experience to every partnership—empowering Latina leaders to build boldly and intentionally.

#34 BRAVE Wellness Studio — founded by Denise Alba

BRAVE Wellness Studio is San Diego’s first mental health wellness studio, founded by Denise Alba, a Latina CEO committed to reimagining what mental health care looks like. BRAVE centers community, movement, emotional wellness, and holistic healing. Inspired by witnessing people treated as numbers in traditional systems, Denise built BRAVE to serve with dignity, respect, and compassion—creating a sanctuary where people can heal and thrive.

#35 AGV Services LLC — founded by Analía Gómez Vidal

AGV Services LLC is a career development consultancy serving international students and global professionals. Founder Analía Gómez Vidal, born and raised in Argentina, built her company after navigating her own visa journeys, academic pivots, and entrepreneurial transition into full-time business ownership. A Ph.D. scholar turned career strategist, she now partners with universities, networks, and individuals to help them build meaningful, aligned careers across borders.

#36 Bright Body + Hypema’am — founded by Gabi Day

Bright Body and Hypema’am were founded by Gabi Day, a Brazilian-American entrepreneur and mother who transformed her personal health crisis into two powerful companies. Bright Body creates science-backed, herbalist-informed personal care products designed for sensitive bodies. Hypema’am teaches women how to scale businesses sustainably using systems, strategy, and ethical digital ads. Gabi’s journey is rooted in resilience, community, and rewriting what “success without burnout” looks like.

#37 Quetzalma Pizzella (Film + Storytelling + Talent Management) 

Quetzalma Pizzella is a film producer, talent manager, and multi-business Latina entrepreneur born in Mexico and raised in California. Her work spans storytelling, creative direction, and community building. Influenced by generations of entrepreneurial women in her family, Quetzalma creates opportunities for others to shine, feel seen, and succeed. She is building a legacy grounded in representation, faith, and purpose-driven storytelling.

#38 Cultural Visionaries — founded by Mayra Gómez Sanchez

Mayra Gómez Sanchez, a proud Central Valley Californian from a rural agricultural town, founded Cultural Visionaries. A former teacher turned ethical copywriter, Mayra supports coaches, creators, and purpose-driven leaders through messaging rooted in integrity and cultural understanding. Her work is guided by a passion for visibility, impact, and helping clients amplify movements that matter. Her story is one of resilience, healing, and choosing a life that finally felt like her own.

#39 Natalie Sterling Real Estate — founded by Natalie Sterling

Natalie Sterling is a Cuban-born real estate expert serving the Palm Beach luxury market. With degrees in Building and Civil Engineering and personal experience rebuilding her life across three countries, Natalie brings unmatched resilience and sophistication to her work. She helps clients find homes that align with their lifestyle, vision, and generational goals. As co-host of The Real Pink Diaries podcast, she also uplifts women entrepreneurs by sharing candid conversations about growth, leadership, and possibility.

#40 Conscious Voices — founded by Camila Hernández

Conscious Voices is a storytelling-driven educational and cultural consulting platform founded by Camila Hernández, a Colombiana who grew up between cultures. Camila supports conscious leaders, creators, and marketers in using their voices to shape healthier homes, sustainable lifestyles, and equitable communities. Her work blends storytelling, culture, wellness, and social impact—empowering Latinas to lead movements rooted in awareness, intention, and creativity.

#41 Last Minute Events — founded by Janelly Torres

Last Minute Events is an event-planning brand created by Janelly Torres, a Dominicana who turns visions into unforgettable moments. Janelly specializes in planning, logistics, and creative execution—allowing clients to enjoy their celebrations stress-free. What fuels her mission is simple: her ideas were always bigger than the rooms she was in, and someone once told her she would never succeed. Today, her success is the proof and the inspiration.

#42 Wealth for Brown Girls — founded by Alejandra Rojas

Wealth for Brown Girls is a financial wellness and education brand led by Alejandra Rojas, an Afro-Latina Colombiana who teaches women to reclaim their power through healing and wealth-building. She blends financial education with emotional wellness to help women see money as a tool for freedom, not stress. Her work is grounded in empowerment, liberation, and community transformation.

#43 Boldly Speaking + Calladita No More — founded by Hady Méndez

Boldly Speaking and Calladita No More were founded by Hady Méndez, a proud Nuyorican, bestselling author, speaker, and coach. After 25 years in corporate and a career-defining layoff in 2023, Hady stepped fully into entrepreneurship, using her voice to inspire the next generation of Latina leaders. Her book Calladita No More chronicles her journey from silence to bold self-expression, empowering women to own their stories and step into leadership unapologetically.

#44 21K Business Agency — founded by Kimberly Michel

21K Business Agency is a high-impact consulting firm founded by Kimberly Michel, a powerhouse strategist dedicated to helping entrepreneurs build, fund, and scale thriving businesses. Kimberly specializes in business planning, branding, credit and funding readiness, grant preparation, and operations strategy. She breaks down complexity into clarity—empowering founders with the tools, structure, and confidence they need to grow. Investing in 21K is investing in business clarity, sustainability, and expansion.

#45 Habitat Early Learning Center & Autismo Día a Día Foundation — founded by Aura Elizabeth Vizcaya

Habitat Early Learning Center is one of the only holistic Spanish immersion programs explicitly designed for neurodivergent learners. Founded by Aura Elizabeth Vizcaíno, a passionate advocate for inclusive education, the center provides culturally grounded, child-centered developmental support.

Through her nonprofit, Autismo Día a Día Foundation, Aura uplifts Latino families navigating autism by offering resources, advocacy, and community-based support. Her work represents love, inclusion, and equity for children who deserve to thrive in culturally affirming, accessible environments.

A Message from Poder Latina CEO Podcast Founder

Thank you for exploring this deeply meaningful gift guide featuring 45 Jefa-Approved Latina-founded brands. Each of these mujeres represents strength, creativity, resilience, and the courage to lead with corazón.

When you support Latina entrepreneurs, you’re not just purchasing a product, you’re investing in:

  • Generational wealth

  • Cultural preservation

  • Representation in business

  • Families and communities

  • The future of Latina leadership

At Poder Latina CEO Podcast, our mission is to amplify the stories and voices of Latina founders worldwide. We believe every mujer deserves to be seen, celebrated, and supported; not just during the holidays, but all year long.

If this guide inspired you, please share it with your friends, your comadres, your coworkers, and your community. The more we uplift each other, the more we all rise.

Let’s continue supporting Latina-owned businesses.

Let’s continue building power, purpose, and prosperity, juntas.

Con amor, Elisa.

12 diciembre 2025 — Elisa Molina
Etiquetas: Business

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